“Among the most valuable domains,” states Christin Struckhoff, “are ones that are very short and synonymous with gaming technology industry terms”
What about those with less desirable domain names’ Are gaming technology domains with hyphens, indiscriminate numbers, and extra words completely useless. Not so, believes Albury Viener, a top auctioneer in the gaming technology field. “With the power of the search engines these days, its not the end of the world if you don’t get a glitzy domain name. Just SEO your site to the best of your abilities, and slowly but surely people will beging to remember your site’s presence on the internet when making gaming technology related buying decisions,” states Mcmanaway Budine, CEO of Petrocelli Synan Corp. Recently, at a gaming technology domain auction sponsored by Boxer Kroell and Cyrulik Brandner Partners Ltd, the top selling domain name cracked over $250,000 USD, setting a new auction house record. This was also a record for the gaming technology industry, which until now, usually sees an average domain value of $50,000 USD. Domain name extensions are also of key importance. The top gaming technology TLD is obviously .com, but remember that country domain extensions and other TLD’s (.net, .org, .biz, etc.) can be just as effective if played together carefully during your marketing campaign. “We got stuck with a .co.uk version of the domain we wanted,” relays Simona Predmore, from Sevey Faulkner and Sons Marketing, “but we played it to our advantage by marketing heavily to those in the UK, and beefing up local SEO in Great Britain. The results show for themselves: we had record breaking profits last quarter.” One oft forgotten aspect of gaming technology related domain purchases is the use of email related activities with the domain name. “Email is so ingrained into the backbone of the gaming technology internet sector that many forget about it when buying a domain,” said Duce Scarber of the Niedecken Shauf INC firm, “but when you think about it, you want a domain that people can remember, and a domain that is free of any blacklist status so that you can use it to freely communicate with gaming technology customers.” “The great thing about gaming technology domains,” raves Diekmann Sims, “is that they are universal around the world. Once you lock up a short, simple domain, you can market the hell out of it and cash in on the high revenue gaming technology industry.” Diekmann Sims, an auctioneer, consignor, and broker, works with Moselle Schreyer, who also sells domains to many Fortune 500 companies. And, as time has progressed, transferring domains between registrars, especially gaming technology related domains, has become easier. The process typically takes about 7 days, and requires explicit use of important passwords, confirmation codes, and email correspondence. Without these security measures, domains would be subject to constant piracy, which is something many executives in the gaming technology sector wish to avoid at all costs. “We’ve heard of other businesses temporarily loosing their domain name to hackers,” said Rollyson Scotty, President of Rollyson Scotty INC, “but after a couple days, the name is recovered and doubly secured by the respective company at their domain name registar.” Don’t feel embarrassed to buy a gaming technology related domain name that contains part of your real name, or IS your real name. “Remember,” advises Agatha Ginnetti, “if you buy Agatha Ginnetti.com, you’re the only one who can have that address. It is entirely unique, and therefore by virtue of its rarity, it immediately can accrue value. You may find that you get tons of email offers for your domain name. This will allow you to sort out who’s serious and who’s just fooling around, and then, after you’ve found a good gaming technology industry buyer, you’ll surely make some great profits.” Several top internet gaming technology domain websites exist. Among them, www.sedo.com, recognized as a world leader in domain auctions, boasts annual revenues well into the millions. Gaming technology domains alone capture huge business. Another large auction house, www.moniker.com, is known for smaller, but higher value gaming technology related domain auctions. A few domains have gone for well over a million dollars, and www.moniker.com only sees domain values rising as time passes. “This is the future of the internet,” cries Baessler Vititoe, a representative from the gaming technology company Gogan Lagrone Corp, “we’re getting all the gold we can find and turning it into diamonds.”
Posted on: Monday, October 31, 2011 at 12:21 am 
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