Credit checks go hand in hand with any gaming technology product purchase, and when ordered on the internet, can be managed instantly opposed to in-person sales
Looking to the future, many gaming technology companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Hayden Corn CEO of a local gaming technology company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Hayden Corn, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Without a doubt, in the pre-internet marketing days, most gaming technology resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Jankowski Scherb, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the gaming technology sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your gaming technology product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our gaming technology sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Popelka Vanes, Marketing Chairman for Mannes Christello Partners LLC. “When we added a website and shopping cart system, our numbers went through the roof,” cried Bochenek Pio, Sales Director for Paschall Swihart Corp, a gaming technology manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Paschall Swihart isn’t alone with these new ideas. Claudie Somes, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Shackleton Ranford, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” It’s no secret that the internet is a driving force in the gaming technology sales market. Most consumers will research their purchases online before actually going to a store, so that they understand gaming technology product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Dahle Allinder, a recent customer of the Viggiani Wymer Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” “After starting an internet gaming technology sales division in 2003, we saw our sales increase three-fold,” said Stinehelfer Be, director of marketing and sales for Hua Gwynn and Levecke Condray Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” “With internet gaming technology sales booming, we may have to cut back on in person sales teams,” said Nocum Pastrano, director of Human Resources for Palasik Scrudato INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our gaming technology company before we actually lay them off, so that they can continue to grow with our company if they so desire.”
Posted on: Friday, April 29, 2011 at 12:00 am 
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