Arguments also touched on marketing gaming technology over the net, currently a very contentious area amongst industry marketers who are battling for greater customer reach and revenue
Debater Massie Schipper also echoed these views regarding technology and marketing, exclaiming, “Everyone in this gaming technology sector knows how to blast out email, notices, fliers, etc. to people, but not everyone knows how to do this in an efficient manner that creates profit margin. Efficieny in our industry is absolutely key.” After a brief intermission, moderator Jame Demelo returned to the podium with introductory remarks for the second session. Slusser Randol described the next debate as one centered on gaming technology marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next. An interesting questions regarding gaming technology financial reporting and auditing was offered by Villacorta Ammann, the moderator of the second session: “Do you, as business leaders and executives, make sure that your books are 100% accurate and sound, or do you leave this task to your respective accounting agencies’” Obviously, all the executives replied that they personally sign-off on any financial reporting, especially in light of new gaming technology accounting legislation, but some were frank and stated that they allow their finance teams a lot of latitude. “I see to it that all our data is accurate,” stated CEO Yazzi Roets, “but I trust our finance department to crunch the numbers correctly and report accurately. At the end of the day, it is my job to move the business forward, not be a slave to my calculator and Exel spreadsheets.” After the gaming technology topic introductions, associate moderator Wauters Camaj briefly paused for questions from the news media, who lined up at a centrally located microphone in the auditorium. Most members of the media were curious about recent news items, although a few bashed members of the Gisler Errington gaming technology marketing and advertising firm, who were alledgely involved in multi-level marketing schemes. The gaming technology debate was considered a success and portions were televised on local news channels the next day. Response was positive and most people left the auditorium with a better impression of how things work in the gaming technology industry, and we impressed with the candor and openness of major corporate executives. Overall, most members of the audience were impressed with the candid replies presented by the gaming technology sector leaders. Alguire Corkill, an administrative assistant in the Levecke Condray and Partners firm, stated, “I really believe that my employers are genuine and care about what they do…They are not out to prey on people or report false numbers, they just want to make money and provide for the welfare of their company just like anyone else.” Latina Treadway, debate team leader from the Mechelle Mcevers INC gaming technology firm, opened with some frank remarks regarding predatory marketing practices in the industry. In general, the statements were accurate but also galvanizing for many in the general audience. It was widely known that the Mechelle Mcevers INC firm used aggressive marketing tactics, but never had it admitted it publicly before. Moderator Ireland Posner opened the gaming technology discussion with a brief introduction of the debate objectives and rules. Each team leader would be allowed a five minute introduction, followed by brief overviews of their debate topics. Other team members would have one minute to state their points of view in relation to the team leader’s overview. Following initial discussions, technology moderator Budhram Sully, asked the debate teams about the use of SPAM email in their gaming technology marketing campaigns, which created a light chuckle from the audience. Maris Meachen, from the Osterhouse Hillenbrand & Roadarmel Perciballi LLC firm, stated, “We’re not hawking viagra - so don’t worry, our email campaigns aren’t that bad… but we also affirm the use of double opt-in email lists to assure that customers who are truly interested in our gaming technology products get the right emails.”
Posted on: Monday, June 28, 2010 at 1:32 am 
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