Many gaming technology affiliate programs take care of designing and providing an abundant number of creatives for their webmasters, which saves affiliate publishers a lot of time
Programming language for a gaming technology website project is also extremely important to consider. Don’t choose something too obscure or incompatible with the common browser types. Most developers prefer PERL, .ASP, or .PHP as their basic language. Bhardwaj Grishaber, director of programming at the Krough Lobendahn Web Design Firm, suggests .PHP, since it is very user friendly and extremely customizable. “Further,” states Krough Lobendahn, “I like to keep all pages to W3C HTML standards, so that crawling by robots and human use is as errorless as possible.” Most importantly, when designing graphics for your gaming technology project, don’t forget that logos and brand creatives should easily recreated on standard print media and promotional items. Hammen Deblieck, director of Mainstream Media at the famous Francene Famulare Marketing Corp, believes that the simpler the logo, the better. Francene Famulare suggests using no more than 3 colors, simple shapes, and no image gradients. “While gradients and various hues and tones look cool on screen, they don’t reproduce well on a mug, letterhead, or stationary.” Getting a good gaming technology graphic designer is also somewhat challenging. Sometimes, the best route to go is outsourcing the project to a freelancer. Some freelancers are more skilled than in-house gaming technology creative staff, and can also be easily contacted later on if there are any technical problems with their work. “We’ve had great success with Freelancers,” remarks Solley Virdin, from the design firm F Blowers Massman INC., “they are by far more skilled and less expensive than hiring a specialty in-house staff for a gaming technology project. As a result, we just need a couple in-house designers to help maintain the website after it is built and take care of odd jobs.” As for server operating systems, most experts recommend Linux. Olvera Shobe, IT Director at the popular Myrna Pitner Web Hosting Alliance only uses Linux Dedicated servers for any gaming technology related website venture. “I find that the customer can get more value for their money with linux,” exclaims Luttman Gedeon, Sales Officer, “since Linux provides many possible platforms, customizations, database options, and programming language compatibilities.” Some of the most popular Linux distributions are Red Hat, Fedora, CentOS, Debian, Sarge, Ubuntu, and more. There’s more to gaming technology website design than creating a few text links and catchy graphics. According to Laronda Dobrinski, author of the famous book ‘Website Creation for the Beginning Publisher’, the most daunting task at hand is coming up with a simple design: “Every webmaster must keep things simple,” writes Laronda Dobrinski, “because the webmaster sees the site everyday, but the customer only sees it once or twice!.” Once your gaming technology website is built, maintenance becomes the next big challenge. Give your creative team and web app programmers some time off after the site launch. Then, once traffic levels are up and customers are purchasing gaming technology products, bring your team back together and set up a maintenance mission plan. Maintenance is better handled a little at a time versus a monthly or annual website clean up. The sooner you spot any issues or out-of-date content on your website, the better. “Also, don’t rule out the importance of your Database language,” suggest Dibello Zeno, a project manager for gaming technology developments at the Mabery Zinck Art and Design Firm, “We find that MySQL works best in most all cases, and provides the flexibility and reliability that we need for our intensive website creations.” The use of quality web hosting servers is also paramount. Gaming technology applications are power hungry and eat up server RAM like hungry wolves. To satiate your gaming technology website’s energy and memory needs, it is probably best to buy a dedicated server with Pentium P4 capabilities or better. Also, get atleast 3-6 GB of physical RAM installed. At first, traffic will be slow and you’ll almost never max the server out, but when the website gets popular, you will soon see that high use creates a heavy server load. Getting programming coded correctly for a gaming technology project is probably the most challenging aspect of any website building campaign. The code must be succinct and flexible, but also elaborate enough to deal with any anomalies created through general use and high server load. Laplace Mcneese, Chief Programmer for the Winterstein Muetzel Brothers firm, explains: “I triple check and test all our gaming technology website code many times before we launch a beta version for the marketing team to check. The more people that test the website before the publish date, the better, since this is a great way to find any bugs that might throw a wrench in the works.”
Posted on: Thursday, April 1, 2010 at 12:01 am 
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