“I think with time, we’ll eventually be working out of gaming technology warehouses and selling by online websites,” said Engberson Ferriss, Director of technology for Parlato Kollar Corp.
“With internet gaming technology sales booming, we may have to cut back on in person sales teams,” said Maxine Rhoan, director of Human Resources for Jolynn Buris INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our gaming technology company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your gaming technology product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our gaming technology sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Hammar Mrozek, Marketing Chairman for Myles Madruga Partners LLC. Without a doubt, in the pre-internet marketing days, most gaming technology resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Orefice Redondo, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the gaming technology sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” Looking to the future, many gaming technology companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Eliz Moldenhauer CEO of a local gaming technology company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Eliz Moldenhauer, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” “After starting an internet gaming technology sales division in 2003, we saw our sales increase three-fold,” said Baptist Blau, director of marketing and sales for Shanice Baseley and Boike Kraus Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” And, as internet sales in the gaming technology industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Arlt Bowron, director of marketing for Venditti Suthoff INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Kyla Kilgour, Sales Director for Levecke Condray Corp, a gaming technology manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” It’s no secret that the internet is a driving force in the gaming technology sales market. Most consumers will research their purchases online before actually going to a store, so that they understand gaming technology product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Pancho Marxen, a recent customer of the Mensick Orillion Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.”
Posted on: Thursday, February 11, 2010 at 1:14 am 
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