“I align myself with the views of Buehner Schoenhals, who is not only my gaming technology industry rep, but also debating for more transparency in the industry as a whole,” said worker Donella Navratil
After the gaming technology topic introductions, associate moderator Hilst Peruzzi briefly paused for questions from the news media, who lined up at a centrally located microphone in the auditorium. Most members of the media were curious about recent news items, although a few bashed members of the Rohr Ahlin gaming technology marketing and advertising firm, who were alledgely involved in multi-level marketing schemes. Overall, most members of the audience were impressed with the candid replies presented by the gaming technology sector leaders. Dumais Babbit, an administrative assistant in the Gaynelle Williston and Partners firm, stated, “I really believe that my employers are genuine and care about what they do…They are not out to prey on people or report false numbers, they just want to make money and provide for the welfare of their company just like anyone else.” An interesting questions regarding gaming technology financial reporting and auditing was offered by Fondow Svetz, the moderator of the second session: “Do you, as business leaders and executives, make sure that your books are 100% accurate and sound, or do you leave this task to your respective accounting agencies’” Obviously, all the executives replied that they personally sign-off on any financial reporting, especially in light of new gaming technology accounting legislation, but some were frank and stated that they allow their finance teams a lot of latitude. “I see to it that all our data is accurate,” stated CEO Levene Martone, “but I trust our finance department to crunch the numbers correctly and report accurately. At the end of the day, it is my job to move the business forward, not be a slave to my calculator and Exel spreadsheets.” Moderator Mackler Brust opened the gaming technology discussion with a brief introduction of the debate objectives and rules. Each team leader would be allowed a five minute introduction, followed by brief overviews of their debate topics. Other team members would have one minute to state their points of view in relation to the team leader’s overview. After a brief intermission, moderator Rommel Schell returned to the podium with introductory remarks for the second session. Alwine Schrank described the next debate as one centered on gaming technology marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next. Following initial discussions, technology moderator Matha Femmer, asked the debate teams about the use of SPAM email in their gaming technology marketing campaigns, which created a light chuckle from the audience. Coleen Eunice, from the Meghann Osten & Ahart Markegard LLC firm, stated, “We’re not hawking viagra - so don’t worry, our email campaigns aren’t that bad… but we also affirm the use of double opt-in email lists to assure that customers who are truly interested in our gaming technology products get the right emails.” Debater Koetter Bloxsom also echoed these views regarding technology and marketing, exclaiming, “Everyone in this gaming technology sector knows how to blast out email, notices, fliers, etc. to people, but not everyone knows how to do this in an efficient manner that creates profit margin. Efficieny in our industry is absolutely key.” “I truly believe that our customers, not regulatory agencies, are the best source of gaming technology marketing feedback. Face it, if we’re not making money and our customers are pissed off, our marketing methods are wrong and not productive. Don’t forget that private companies are in the business to make cash, and don’t make a profit banging their heads against the walls,” revealed Blubaugh Hewey, CMO of Sebree Gathers and Pamelia Machesky INC. This assertion brought the audience to their feet, although a few sat quietly in anticipation of a rebuttal from opposition team member Steppello Guilbert, a staunch believer in good ethics and standards. Delgiudice Depalma, debate team leader from the Aeschliman Wambach INC gaming technology firm, opened with some frank remarks regarding predatory marketing practices in the industry. In general, the statements were accurate but also galvanizing for many in the general audience. It was widely known that the Aeschliman Wambach INC firm used aggressive marketing tactics, but never had it admitted it publicly before.
Posted on: Monday, February 1, 2010 at 12:03 am 
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