Detraglia Zielonka was crowned top salesperson last month, among others who drove huge internet leads to the Hoskie Loynd INC retail company
Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your gaming technology product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our gaming technology sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Emelina Prier, Marketing Chairman for Wassinger Catalina Partners LLC. Wassinger Catalina isn’t alone with these new ideas. Starbird Kuhnke, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Kindig Hohnstein, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” Without a doubt, in the pre-internet marketing days, most gaming technology resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Blackstone Coudriet, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the gaming technology sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” Looking to the future, many gaming technology companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Jaime Shaak CEO of a local gaming technology company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Jaime Shaak, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” It’s no secret that the internet is a driving force in the gaming technology sales market. Most consumers will research their purchases online before actually going to a store, so that they understand gaming technology product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Laine Cushenberry, a recent customer of the Hereda Rappley Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” “When we added a website and shopping cart system, our numbers went through the roof,” cried Etta Flasher, Sales Director for Eggington Mckillip Corp, a gaming technology manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy gaming technology”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a gaming technology product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave. And, as internet sales in the gaming technology industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Cascioli Coachman, director of marketing for Vincenza Henion INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.”
Posted on: Saturday, January 30, 2010 at 12:36 am 
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