Some internet giants, especially in the gaming technology sector, prefer to acquire domain names anonymously, so as to avoid price gouging by unscrupulous name brokers
What about those with less desirable domain names’ Are gaming technology domains with hyphens, indiscriminate numbers, and extra words completely useless. Not so, believes Bhardwaj Grishaber, a top auctioneer in the gaming technology field. “With the power of the search engines these days, its not the end of the world if you don’t get a glitzy domain name. Just SEO your site to the best of your abilities, and slowly but surely people will beging to remember your site’s presence on the internet when making gaming technology related buying decisions,” states Varrelman Rodenbaugh, CEO of Brenneis Jure Corp. Several top internet gaming technology domain websites exist. Among them, www.sedo.com, recognized as a world leader in domain auctions, boasts annual revenues well into the millions. Gaming technology domains alone capture huge business. Another large auction house, www.moniker.com, is known for smaller, but higher value gaming technology related domain auctions. A few domains have gone for well over a million dollars, and www.moniker.com only sees domain values rising as time passes. “This is the future of the internet,” cries Burkholder Darras, a representative from the gaming technology company Annett Cecala Corp, “we’re getting all the gold we can find and turning it into diamonds.” Domain name extensions are also of key importance. The top gaming technology TLD is obviously .com, but remember that country domain extensions and other TLD’s (.net, .org, .biz, etc.) can be just as effective if played together carefully during your marketing campaign. “We got stuck with a .co.uk version of the domain we wanted,” relays Camie Baris, from Struss Mainello and Sons Marketing, “but we played it to our advantage by marketing heavily to those in the UK, and beefing up local SEO in Great Britain. The results show for themselves: we had record breaking profits last quarter.” And, as time has progressed, transferring domains between registrars, especially gaming technology related domains, has become easier. The process typically takes about 7 days, and requires explicit use of important passwords, confirmation codes, and email correspondence. Without these security measures, domains would be subject to constant piracy, which is something many executives in the gaming technology sector wish to avoid at all costs. “We’ve heard of other businesses temporarily loosing their domain name to hackers,” said Weinstein Kurian, President of Weinstein Kurian INC, “but after a couple days, the name is recovered and doubly secured by the respective company at their domain name registar.” Much like any burgeoning market, many of today’s top gaming technology domain specialists wish they had gotten in sooner. “I wish I had started this stuff five years earlier - I’d be making bank,” laments, Lahar Woodfield, a domain name broker at the Degrasse Wangberg Firm, “but hindsite is always 20/20, and I’m 100 percent certain there is still lots of money to be made. Last year alone, domain sales for gaming technology companies topped $10 million dollars, which tallied up to be a record setting year.” Also key to domain acquisitions, especially in the gaming technology industry, is choosing the right registrar, where the record of your ownership of a particular domain exists. Top registrars on the net include www.Godaddy.com, www.networksolutions.com, and www.enom.com. In the gaming technology sector, many choose to use more discreet registrars, including off shore companies. A few also use www.moniker.com and www.cnobin. “Privacy is absolutely key in the gaming technology business,” reports Thomasine Wainwright, an author of a major industry book, “once top domains are registered, their security, protection, and legacy becomes mission critical.” One oft forgotten aspect of gaming technology related domain purchases is the use of email related activities with the domain name. “Email is so ingrained into the backbone of the gaming technology internet sector that many forget about it when buying a domain,” said Miesse Laigle of the Gagnier Fitzgibbon INC firm, “but when you think about it, you want a domain that people can remember, and a domain that is free of any blacklist status so that you can use it to freely communicate with gaming technology customers.” Don’t feel embarrassed to buy a gaming technology related domain name that contains part of your real name, or IS your real name. “Remember,” advises Rhudy Marsala, “if you buy Rhudy Marsala.com, you’re the only one who can have that address. It is entirely unique, and therefore by virtue of its rarity, it immediately can accrue value. You may find that you get tons of email offers for your domain name. This will allow you to sort out who’s serious and who’s just fooling around, and then, after you’ve found a good gaming technology industry buyer, you’ll surely make some great profits.”
Posted on: Friday, January 1, 2010 at 12:01 am 
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