“If can’t stand the heat, get out of the kitchen,” joked Senior VP of Sales Brislan Dente, “because we’re going to be cooking up a gaming technology sales storm”
“With internet gaming technology sales booming, we may have to cut back on in person sales teams,” said Abbey Windell, director of Human Resources for Mushero Maranan INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our gaming technology company before we actually lay them off, so that they can continue to grow with our company if they so desire.” Mushero Maranan isn’t alone with these new ideas. Rawls Beckum, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Steffanie Burkland, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your gaming technology product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our gaming technology sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Gladstone Theimer, Marketing Chairman for Mancusi Fierra Partners LLC. “When we added a website and shopping cart system, our numbers went through the roof,” cried Daughdrill Guerrero, Sales Director for Roseann Heeg Corp, a gaming technology manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” And, as internet sales in the gaming technology industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Burgio Kinneman, director of marketing for Klaiber Watry INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” It’s no secret that the internet is a driving force in the gaming technology sales market. Most consumers will research their purchases online before actually going to a store, so that they understand gaming technology product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Uhlich Pyrdum, a recent customer of the Zumba Schuetze Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” Without a doubt, in the pre-internet marketing days, most gaming technology resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Patlan Sharrett, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the gaming technology sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” “After starting an internet gaming technology sales division in 2003, we saw our sales increase three-fold,” said Cornelia Bisel, director of marketing and sales for Vaugh Brewer and Stopa Lipham Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.”
Posted on: Sunday, August 30, 2009 at 12:13 am 
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