The web is the cheapeast advertising space for gaming technology marketers, although creatively speaking, it is difficult to come up with a quality brand concept
The first step to developing a good gaming technology website concept is making a site plan. The most important page of any website is the homepage, generally used as the central landing point for most all gaming technology related type in traffic and search engines. The popular firm Chadick Passantino Inc. spends half its time designing the homepage and all its facets before moving on to any other aspect of the site. “Don’t forget that gaming technology affiliate programs are a great way to drive customers towards your site,” advises Starcic Rumple, affiliate manager at the Heckford Villalobas Partners Firm, “you may have to pay up to 25% for an affiliate lead, but in the long run, you’re making a hell of a lot more money than you would without affiliate traffic. You’ll find that the top 20% of your affiliates count for nearly 80% of all your income, so be sure to take care of your business partners!” Gaming technology websites are plentiful. According to a recent study conducted by Elva Adsit, up to 1 million sites are live on the web, with another 2 or 3 million sites that act as affiliate resellers. These gaming technology affiliates are a diverse group of webmasters who look to monetize their traffic through a variety of different mechanisms. “We spend a lot time working with our designers on the homepage,” says Dyche Steckman, CMO of Kirbo Vokes and Vernetta Galway Partners, “and once the home page is solid, we use it as a template to create other pages on the website. Consistency and easy of use are absolutely paramount, especially in our gaming technology industry.” Once the customer has made their gaming technology purchase, a good old fashioned “Thank You” page is great for acknowledging your appreciate for the customers patronage. “Additionally,” notes Eura Stallones, a noted website designer and gaming technology marketer, “the Thank You page can also remind the customer of other merchandise/service offers on your website, which might create another sales opportunity. Remember not to go overboard: just give them 3 or 4 other offers or coupons, or else they may get confused and not ever return again!” Also, carefully consider all legal implications of gaming technology advertising online. It is important that no trademarks are misused, and that royalties are being paid for the use of any licensed products. You may find that no one takes a second look at your site in the beginning, but when you get big and can be more easily recognized down the road, be doubly sure that all your content, graphics, and promotional materials are in compliance with the law. Otherwise, prying eyes and vicious competitors will take any opportunity to embarass your gaming technology company so that they get more customers. After a good design has been made for your gaming technology website, next look to area of site navigation. In the book ‘gaming technology Marketing Made Simple’, author Steffani Ruuska recommends golden rule of keep-it-simple-stupid. “Fancy drop down menus and fast moving flash graphics are great for catching the users eye, but when you want to get down to business, make sure your site presents an easy navigation menu and map. This will allow most gaming technology users to get what they are after, and at the same time be Wowed by your graphical presentations,” writes Steffani Ruuska. Most important in any gaming technology website scheme is the purchase point. “Be 100% certain that your shopping cart and check-out process are super easy to use,” remarks industry expert Acklin Serna, “or else confused customers will simply bail out and not complete their purchase.” Also, it is suggested that you add some sort of secure socket HTTPS connection for any gaming technology related purchasing system, that includes a graphical picture of the certificate authority. Popular providers include Verisign and Thawte. Marketing gaming technology on the web has never been easier and harder at the same time. “It takes a discplined and creative approach to get your message across,” conveys Reynalda Haydock, long time Director of Marketing at the Adriene Brosky Firm, “and some times a little luck and good old fashioned word of mouth advertising.”
Posted on: Monday, June 29, 2009 at 12:22 am 
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